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  • How to Build Brand Loyalty

    One of the most important attributes when building a brand strategy is finding ways to create brand loyalty among your customers because companies exist and thrive when they have loyal customers to support them. Brand loyalty is the dedication customers feel toward a brand that compels them to continue buying or interacting with its products or services. Loyal customers will choose a specific brand regardless of competitors, prices, or convenience. Brand loyalty is built through making meaningful connections with your consumers that will result in positive feelings. 

     

  • GP IDEA Gets An Idea For Web

    Great Plains Interactive Distance Education Alliance was founded in 1994, created with the mission to serve learners by offering online, flexible and affordable instruction for a virtual community of individuals from diverse backgrounds. Along with lead institution Kansas State University, GP IDEA is teamed up with 19 other public universities across the United States to educate those studying Human Sciences and Agriculture. In 2017, the business collaborated with JNT to build a custom web design, custom web application, and create a video series. 

  • How to Tell a Compelling Brand Story

    In today’s world, people crave genuine connections with businesses and brands, and one of the best ways to form a true relationship with your customers is by telling your brand story. Every company has a story to tell, whether it’s the story of how you built your business or the story of how your products improve people’s lives, finding a unique brand story is one of the most effective ways to entice, engage, and encourage people to build a relationship with your brand.

    Telling your brand story can be the key to successfully attracting new customers and forming deeper connections with your existing customers. Storytelling is a powerful tool because when people are invested in a good narrative, they naturally respond and remember it. This psychological response grabs people’s attention, elicits emotion, and engages people.

    Here are a few key tips to help you tell your brand’s story. 

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  • How to Strengthen Your Brand

    Your brand is the heart of who your business is and shapes the way your customers perceive and choose you among competitors. Developing a brand is more than just a logo; it also involves many interconnected factors all designed to persuade how people will think or feel about your business. If something contributes to how others perceive your business then it's most likely a part of your brand. 

    Branding is one of the most essential activities that your business can engage in to build a strong connection with your existing customers, draw the attention of new customers, and encourage trust and loyalty. Proper branding will also be a guide for consumers to understand what your business is and what they can expect. Strengthening your branding best practices will help gain more brand awareness for your business and further differentiate you from your competitors.

    There are a few important steps to consider when working on developing and strengthening your brand to grow awareness and gain customers.

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  • The Embassy Group Finds A New Landscape on Web

    The Embassy Landscape Group was founded in 1979 and is headquartered in Riverside, Missouri. The LLC was created with the mission to provide exceptional service that builds value by creating, improving, protecting, and maintaining natural environments. In 2020, the business wanted to create a new custom website to refresh their company image, incorporate easier navigation tools, integrate user-friendly features, and update images. Providing top-quality videos for their customers is important to Embassy Landscape Group because incorporating visual representations is a good way to communicate engagement and movement on a website.