.png)
SEO & Its Importance
Search Engine Optimization (SEO) is the techniques that are used to help a website rank higher on search engine results pages (SERPs). SEO helps your website be more visible to people that are searching for relevant products, services, information, or brands on search engines such as Google, Yahoo, and Bing. Understanding and optimizing your website’s SEO is the key to driving new and existing customers to your online presence.
A highly optimized website will assist customers in finding and visiting your business’s site when they are searching for related offerings. These online searches can generate a lot of targeted and intent-heavy customers to your site’s pages. Optimizing your website’s SEO and ranking higher on a SERP will also enhance your business’s credibility. Most customers won’t search beyond the first page of a search engine because these sources can be viewed as less credible than top results. Therefore, customers will almost always click on the top search results that appear.
JNT’s Website Solutions & SEO
JNT’s website solutions offer several built-in SEO capabilities to get your website ranking higher on a SERP. Here are some ways that JNT’s content management system can increase the visibility, web traffic, and sales of your business.
1. Technical SEO
Our website’s management system solution comes equipped with a full range of SEO offerings. These include customizable meta descriptions, meta keywords, and sitemap priorities for each web page. These capabilities allow search engines to match customer searches directly to related web pages. These SEO abilities also assist search engines in crawling and indexing the site to ensure web pages are visible and have authority on a SERP.
2. Keyword and On-Page SEO
The content, design, and functionality of a website are important factors that search engines consider when ranking a site on a SERP. Optimized content on a web page involves keyword research and implementation. JNT assists our clients with creating content that is optimized to reach the business’s target audience through relevant keyword searches. Our web solutions also offer a variety of small business web designs, custom designs, and tailored developments for interactive applications and features to fit any business’s needs. Search engines will give a higher search ranking to a well-designed website because it enhances the user's experience and navigation within the site.
3. Analytics Reports
JNT’s web solutions offer easy access to site analytics through comprehensive reporting tools. Through utilizing automatic reporting, website analytics are sent directly to your email providing relevant metrics on how your website is performing. These reports provide clarity and insights into the engagement, acquisition, and retention of users on your website. Tracking your site’s analytics will assist in understanding the effectiveness, opportunities, and growth areas of the SEO efforts on your website.
An SEO-optimized website will help drive more targeted traffic to your website and ultimately increase your business’s revenue. If you want to learn more about JNT’s website solutions contact us at; https://www.jntcompany.com/contact-us.
-Claire Clark
