Consumers are engaging with video content more than ever before. When combined with digital advertising, video is a powerful tool that enhances brand visibility, drives engagement, and increases conversions. Here’s why video and digital ads work so well together and how your business can use them for maximum impact.
1. Video Captures Attention Faster
Movement naturally draws the eye, making video content more likely to engage users compared to static images or text-based ads. Whether it's a product demonstration, a testimonial, or a behind-the-scenes look at a brand, video content keeps audiences watching and interacting longer.
2. Video Boosts Ad Performance
Platforms like Facebook, Instagram, and YouTube prioritize video content, leading to higher engagement rates. Studies show that video ads outperform static ads in terms of click-through rates (CTR) and conversion rates. Video allows brands to convey emotion, tell stories, and demonstrate product value within seconds, which is crucial for driving action.
3. Video Strengthens Brand Recall
People remember video content better than text or images. A well-crafted video ad creates a lasting impression, making it easier for consumers to recall your brand when they’re ready to make a purchase. By using consistent messaging and visuals across digital ads and video content, businesses can build stronger brand recognition.
How to Get Started with Video + Digital Ads
Video marketing and digital advertising are a powerful combination that can take your marketing to the next level. By incorporating video into digital ad campaigns, businesses can grab attention and drive real results. For example, last year, one of JNT’s clients ran a video campaign that garnered over 1 million impressions and drove more than 9,000 website visits, significantly boosting both awareness and conversions. When this client relied solely on static images and graphics with a similar budget, their website visits were nearly half of what they achieved with video.
We understand that every business has unique goals, which is why we create customized digital advertising strategies to fit your needs. Whether you’re looking to boost brand awareness, highlight what makes you unique, or encourage specific actions, our team can help. Let’s build a strategy that works for you. Contact us to get started today! https://www.jntcompany.com/drive-leads-with-digital-ads
-Alexa Martinez-Alba
