Custom Website Launch: LABCo

About LABCo

Established in 1995, Little Apple Brewing Company has made a name for itself in the Manhattan Community. Known for its Certified Angus Beef and handcrafted beers, LABCo has received several awards for its success, with its mission to support local and regional farmers and producers to provide a culinary experience to the community through its seasonal menus.

Small Business Web Solution

In 2019, JNT worked with LABCo to provide them with an updated small business website solution. LABCo was looking to provide its customers with easier user navigation to interact with their business hours, directions, and menu items. Little Apple Brewing Co teamed up with JNT to build an updated website design that focused on mobile responsiveness, customer interactions, and to assist in being more discoverable online. This new website solution provided LABCo with a menu module for customers to easily view all its items in one place, and the website featured new tools that allowed customers to book reservations and order online. 

Empower 2019

For this specific web solution, Little Apple Brewing Co teamed up with one of the Empower Internship teams. Our 5-week summer internship, Empower, allows success-driven college students the ability to test their knowledge and gain experience in a friendly, cooperative, and creative environment that defines JNT. With the help of the internship team, JNT created a new restaurant template design that provides small business restaurants with larger image dimensions and a menu module. 

Cameron Greenfield, JNT’s Digital Advertising Manager and Empower 2019 Intern, describes the Empower internship as: “An exciting opportunity for any marketing related student, who seeks an experience-centered internship to develop their capabilities. The friendships and professional experience have been monumental for me”.   

Cameron and his team worked closely with Little Apple Brewing Company (LABCO) on developing and designing a brand new website, which lead to the design of a new logo on collateral. Cameron speaks on his personal experience working with LABCO: “Being a part of the Empower team and getting the chance to build a website for an amazing local business like LABCo was a fantastic opportunity to be involved with the community and develop my skills as a young marketer. Working with actual clients, especially for someone with little experience as myself, was incredibly valuable. Kelly at LABCO was a blast to work alongside, and learning how to build those professional relationships early on was huge.” 

(LABCo Menu Module)

Having an integration for large image sizes on the website was important for Little Apple Brewing Co to showcase its food items. Having the visuals up front and center created a visual relationship between LABCo and its customers. You eat with your eyes first, so including images featuring their menu and seasonal items created a sense of craving for the customers, ultimately leading them to the business’s door.

Providing the business with a menu module makes navigation easier for the web users, as it's pretty common for customers to search for a restaurant and view the menu before deciding to eat there. Having a menu module at the forefront of the web solution makes these interactions easier for customers to make their decision on where to eat, leading Little Apple Brewing Co to see an increase in customers visiting their restaurant. Also, as most people search for restaurants on their phones, having a mobile-responsive web solution is beneficial for restaurants to be easily found online. 

Our clients love to work with the best and brightest of the next generation:

“Em·pow·er: to make (someone) stronger and more confident. For us it was our business (LABCO). It was time for a re-brand. We needed help looking at our company culture from the consumer’s perspective. The collaborative partnership of trust with us and the Empower interns in understanding our long term vision and effectively implementing our re-branding, no doubt, was THE BEST any business owner could ask for.” – Kelly Loub, Co-owner, Little Apple Brewing Company.